Data driven strategizing

Data driven strategizing

Data driven strategizing


“Organizations are defined by what they ignore – ignorance that is embodied in assumptions – and by the extent to which people in them neglect the same kinds of considerations” (Weick 1998: 74).


In this project, we explore the use digital methods as a tool for organizational strategizing. With the concept of ’strategizing’, we refer to the process through which an organization attempts to make sense of itself and its environment in order to decide on future priorities.
 
Such process, we think, are shaped by the empirical tools used to make the organization and its environment visible and manageable. In the words of Latour, they are shaped by the 'inscription devices' engaged. In short; different tools build on different assumptions and thereby lead to different considerations and decision.
 
I collaboration with partnering organizations, we experiment with the use of digital methods and visualizations in the strategy process. For instance, we have recently been engaged in making organizational histories visible through semantic network analysis of historical documents (look here) and we have collaborated with municipal administrations on making their stakeholders visions about the future visible through discussions on Facebook (look here). 
 
The question we pursue in this project is whether the toolkit associated with digital methods afford different practices of strategizing than other toolkits. To they offer a foundation for different kinds of considerations and narration. If yes, what are the differences to more established methods and how should we evaluate their distinct strengths and weaknesses.